There’s no excuse for going off-brand with your visuals.” What we mean by this is that if your brand colors are pink and green, create holiday graphics that are also pink and green. We like to say that your brand doesn’t change for Halloween, Halloween changes for your brand. What’s consistency in design, again?Ībby MacKinnon, Content Creator at Hoot Design Co., who collaborates with several graphic designers to create social graphics explains, “this means using your brand colors, fonts, and graphics for all of your social media posts. Not to forget visual consistency makes your social accounts, “aesthetically pleasing to viewers.” So that’s another win. She says, “the more a viewer is exposed to your brand’s typography, elements, and colors, the more likely they’ll recognize it the next time around.” The Content Marketing Associate of G2.com, Daniella Alscher, who is also in charge of the design stuff for their team thinks consistency drives brand awareness. Make consistent visual content for your social profiles We’ll also see how you can replicate the same. So, let’s talk about their tips in this post. I asked experts exactly that and they had some wonderful things to share. But the last thing you want is to leave a craptacular (yes, that’s actually a word) impression on your audience with poor visual content on social media.
This tells us visual content is brilliant at catching and holding attention. So you notice them first! Eye-tracking studies also confirm internet readers pay a lot of attention to information-carrying images. That’s because recent studies show that your brain processes images 60,000 times faster than text. Whatever it is that you first notice, it’s most likely a visual – a static image, a GIF, a profile image, or the cover photo. What is it that you first notice when you hop on to a social profile – be it a personal or business page? Is it the logo or the banner/cover photo? Or is it the pinned tweet with an explainer video?
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